The European Capital of Smart Tourism is an EU initiative, currently financed under the Single Market Programme (SMP) – former COSME Programme. It is built on the successful experience of the Preparatory Action proposed by the European Parliament and implemented by the European Commission since 2019. Due to the outbreak of the COVID-19 pandemic the 2021 edition of the competition was suspended. The initiative seeks to strengthen tourism-generated innovative development in European cities and their surroundings, increase their attractiveness, and foster economic growth and job creation. It also aims to establish a framework for the exchange of best practices between cities participating in the competition, create opportunities for cooperation and new partnerships. The 2026 European Capital of Smart Tourism is the seventh edition of the competition. Torino was the winner of the 2025 European Capital of Smart Tourism competition. Previous winners include Dublin (2024), Pafos and Seville (2023), Bordeaux and València (2022), Gothenburg and Málaga (2020), Helsinki and Lyon (2019). Since 2024, there is only one winner of the European Capital of Smart Tourism competition due to a change in competition rules, whereas previous editions featured two winners annually.
For the purpose of this initiative, a smart tourism capital is defined as a destination facilitating access to tourism and hospitality products, services, spaces and experiences through ICT-based (Information and communications technology) tools. It also implements innovative, intelligent solutions and fosters the development of entrepreneurial businesses and their interconnectedness.
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